We found the perfect partnership to shift Gen Z's perception of Vaseline: Animal Crossing.

Gen Z perceives Vaseline as something outdated, a product their grandmothers used, not as a daily essential. But instead of forcing a new image, we found the perfect partnership to shift that perception organically: Animal Crossing.

In this game, the simplest objects can become powerful tools. A stick is not just a stick, a stone is not just a stone… and Vaseline is not just a moisturizer. That’s how Vaseline Fix Streak was born. A challenge within the game that allows players to discover, mission by mission, everything Vaseline can do. From protecting against the cold to fixing tools, every use unlocked in the game has a real-life equivalent, proving that Vaseline is the ultimate life hack.